© Sidrah Afsar | All Rights Reserved
Baddie B Salon is a Barbie-inspired beauty brand identity project built around the idea that beauty should be bold, expressive, and empowering, designed to create a fully immersive salon experience for individuals aged 18–35 who live at the intersection of confidence and creativity.
As the creative lead on this project, I developed the full brand identity from the ground up, including the visual direction, color palette, typography, logo guidelines, and brand personality, ensuring every element reflected the salon's vibrant, glamorous, and empowering ethos.
I contributed to building the brand's strategic and creative framework, from defining core values and target audience profiles to shaping the social media presence, content themes, and community engagement initiatives that bring the Baddie B world to life.
Additionally, I worked on translating the brand's Barbie-inspired universe into tangible marketing touchpoints, including billboard concepts, flyers, promotional giveaways, and digital campaigns that create a consistent and memorable brand experience across every platform.
Overall, this project reflects my ability to build a brand identity that goes beyond aesthetics, one that carries a clear personality, emotional resonance, and a strong community-driven vision that connects with its audience on a deeper level.
