AD CAMPAIGN

This project, Snack Talk, is a mental health-integrated campaign developed for Walkers Crisps, designed to tackle the stigma around mental health by embedding accessible therapy support into an everyday snack experience for young adults aged 18–30. The concept revolves around a scannable barcode on crisp packets, giving users anonymous access to licensed therapists through a dedicated app. To amplify reach, the campaign was brought to life across Instagram, metro stations, and shopping mall activations, targeting a digitally native and socially conscious audience. Snack Talk reimagines what a snack brand can stand for, proving that everyday products have the potential to drive meaningful social impact.